in the equine industry, Pegasus Marketing
provides integrated strategies for
communications, marketing, and public
relations. Services include:
editing, consulting (articles, books,
press releases, blogs, email newsletters,
websites and social media)
graphics design, public relations and
- new product
support, promotional campaigns, and
full list of Pegasus Marketing services (PDF).
Current articles are featured in Welsh Review, The Paisley Pony, Carolina Hoofbeats and NCDCTA Newsletter.
For examples of website work, see:
For a more
comprehensive list of current marketing
clients and references, please contact Sarah
Blanchard at email@example.com.
Pegasus Marketing's principal, Sarah
Blanchard, is an award-winning writer, teacher,
instructor, coach and horse show judge, and the author
/ co-author of three books published by Howell
Equestrian Library. Sarah
is a former editor and contributing writer for Carolina Hoofbeats magazine.
In March 2008, Sarah launched Malama Lio, the Hawaii
Horse Journal, and was its publisher through
February 2011. Her writing and editing earned the
magazine several awards for editorial excellence from
American Horse Publications (AHP):
- 2008 Service to
the Reader, Honorable Mention: "Shipping
Your Horse To (or From, or Within) Hawaii"
(written by Sarah Blanchard)
- 2008 Personal
Column, Honorable Mention: "Trust Goes
Both Ways" (written by Sarah Blanchard)
- 2009 Service to
the Reader, 2nd place: "Cincha Fit: Is Your
Cincha Right for Your Horse?" (written by Pete
Gorrell, edited by Sarah Blanchard)
about the AHP awards, see the AHP website at americanhorsepubs.org/programs/awards.
Sarah was also interviewed in AHP's February
2009 Newsletter, "AHP
Member Spotlight: Sarah Blanchard."
Sarah's business background includes an MBA
with emphasis on marketing; a BA in English; and more
than twenty years in corporate marketing, facilities
and sustainable operations management, website
development, mainstream journalism and niche-market
editing. She received a 2002 Marketing Excellence
award from Fidelity Investments for her leadership
role in developing a retirement planning website and
calculators, and she taught business, marketing and
communications at the University of Hawaii-Hilo for
In addition to articles in many horse magazines, Sarah freelances for several
mainstream publications. Recent articles:
|Jump with Joy: Positive
Horse and Rider(2008)
||The Power of
Positive Horse Training: Saying
Yes to Your Horse (2005)
Driving: a Logical Approach to Training through
Heike Bean, 1992, 2004)
"I've been searching for a book that could
really help me with my position and help my
green horse gain confidence, this is it!"
"I wish my instructors were this clear and
logical in their explanations!"
"Very readable, clearly presented and correct!
Should be in every owner/trainer's library."
packed a tremendous amount of insight into
this book ...delivered with common sense and a
touch of humor. ...Store it in your tack room
and learn to say yes, not no." -- The Chronicle of
Comments from a
reader: "What a wonderful
book...great reference tool and morale builder
when you and your equine partner hit a
Sarah was interviewed about
The Power of Positive Horse Training on
Horse Show with Rick Lamb on
October 15, 2005.
book that will take the most novice beginner
and permit him or her to progress to any level
of driving with a clear understanding of how
and why things are done." -- William E.
Miller, M.D., President, American Driving
readers: "The modern bible for
training the driving horse." "Highly readable,
well illustrated." "Everyone in driving knows
how great this book is."
Pegasus Marketing & Editorial
4709 Chickapay Drive,
Raleigh, North Carolina 27610
cell: 919-961-9989 |